To get customers, you must market your business. But if your business is running on a shoestring, you probably can’t spend on billboards, radio ads, and mass mailings. You don’t have enough budget to consume on your business marketing? Worry no more! There are sure lots of marketing tactics you use that won’t blow your small marketing budget. Let’s see how far you can stretch those dollars! Below are some marketing ideas that can help you get the best marketing bang for your limited buck.
Publish Great Content
Isn’t free always the better? Creating and publishing your own content is as always free. You cannot predict how much attention your content will get, but chances are you can obtain much attention with a knowledge-based approach. If you consistently churn out well-written, personable posts loaded with information and insight, your audience will grow.
Content is, fundamentally, your brand. What you post drives consumer interest in your company and inspires your fans to become brand advocates. The trick is to construct a careful library of knowledgeable, informative content based on industry topics people search for and present it in an understandable way. Then spiff it up with graphics and whatnot so it looks attractive.
Recycle Your Content
Many brands and individuals are wary of re-posting the same content, being afraid their followers will see the same post more than once and revolt in some way. But by refusing to recycle content, they actually create much more work for themselves. Moreover, this adds quantifiable costs to write, edit, add visuals, approve, and post the content. For individuals, it requires content and simply not sustainable creation cadence.
Just as you can repurpose existing data studies, you can rehash your old content into new creations as well! Not at any time be afraid to mash-up your old content – chances are a ton of people never even saw your old stuff, so it’ll be a fresh, 100% new content piece for a huge section of your audience.
Yesterday’s good content is still good content today and will be good content tomorrow. It will likely even be good content next week, next month, or next year.
Give New Life to Old Data
Having a tight marketing budget, you might be unable to always afford content writers to whip up content for your blog. Rather than making something new, gasp new life into something that previously exists on the web. Many of these studies often go unnoticed. Consider a study that associates with your industry and polish it up. There is no master writer needed for this technique. All you have to do is to cite a source, polish it up, and give credit to where it’s due. Always remember that one’s throwaway data is another man’s content success story!
Leverage Guerrilla Marketing
Guerrilla Marketing is an innovative content marketing procedure that prides itself on being eccentric. In your day-to-day life, you may come across instances of other business’ guerilla marketing approaches, without much realizing it. Examples include the use of publicity acts and stunts, viral videos, stencil graffiti.
Guerilla marketing highlights creativity and imagination over budget, and strategies are often cheap and easy to carry out, especially when localized. Use an abandoned storefront as a canvass for street art, or plaster custom stickers on urban décor that makes those who stroll by look twice. There’s a ton of room for invention here, and you don’t need a big budget to be successful.
Develop Industry Partnerships
Marketing partnerships can be an economical way to endorse your brand, as long as you don’t give more than you get. Target partners that will excite your audience as long as it is related to your industry. Team up for a joint project. This can be done locally offline through some kind of special event, or online with a webinar or promotional giveaway.
Partnering with another business means twice as much notice. If you’re partnering with an industry-relevant business, you’re getting introduced to a whole new audience related to your niche. Partnerships work better and last longer when they allow each partner to fill and meet each other’s needs. People invest big money for that kind of access!
Use Car Signs and Magnets
You’ve likely spotted them everywhere; on top your pizza man’s car, the local electrician’s van door, and perhaps the maid service that comes in to clean your office once each week. Car signs and magnets are everywhere, spreading the name and purpose of small businesses reputably as they dash from one end of town to another. One of the most cost-effective styles of advertising, these portable signs enable you to promote your local business across larger distances. without paying the high and recurring fees of running a television, radio or newspaper ad.
Conclusion
If you want to get your business headed in the right direction, then you need to have excellent and effective yet affordable marketing ideas on your desk. Let’s see what works for your business. Contact us today so we can fill in your strategic needs and learn more about social media and traditional marketing. Don’t forget to click “free video” to take away an exciting freebie.
