Maximizing Business Growth with Pinterest: A Guide

Why is Pinterest important for businesses in 2023? Pinterest has continued to grow and now has more active users than Twitter. What’s even more promising for businesses is that a significant number of these users have a purchase intent. Therefore, Pinterest is an excellent platform to promote your products or services to an engaged audience that is ready to buy.

Furthermore, unlike other social media platforms, Pinterest allows users to save pins for future reference, even months after they first saw them. This means that businesses can create evergreen content that continues to be seen by their target audience and build long-lasting relationships. Ultimately, if you’re looking to generate interest in your brand and connect with potential customers, Pinterest should definitely be on your radar.

1. Create a Strong Online Presence with Pinterest Business

If you’re ready to get started on Pinterest, don’t worry – it’s easy to set up a business account. Simply head over to the Pinterest website and sign up. You’ll then be prompted to upload your logo or another relevant image for your profile photo and choose an appropriate @name for your business. Even if you’re new to Pinterest, don’t worry – it’s a user-friendly platform. Essentially, users create posts called “pins” which are then pinned to boards they’ve created. These boards act as virtual corkboards where users can categorize and save content for later viewing.

Organizing the material you want to share with your audience on your boards is your objective as a business. People use Pinterest to find educational, inspirational, or both types of content, so your creations should always strive to do the same. Your enthusiasm will come through and draw in prospective customers when you share your expertise and love for what you do.

2. Building Your Brand without Leading to Competitors

To make a strong start on Pinterest, begin by uploading any educational content you have about your products, such as how-to guides, behind-the-scenes videos, or infographics. Authenticity and staying true to your brand are key to success on Pinterest. Educational content tends to perform best on this platform. Create a dedicated board for your content and expand into multiple boards to better organize your content as you grow.

Along with creating boards for your own content, you should also create a few boards and save pins from other users that are relevant to your industry. For example, if you sell hair products, you could create boards on hairstyles, beauty routines, and makeup tips. Finding quality pins to save to these boards is an excellent way to engage your audience.

However, be intentional when saving pins from other users. Avoid saving content that would lead your audience to your competitors. Focus on finding content that’s both interesting and useful to your audience without detracting from your brand. Always double-check the links before saving any pins, as there are many clickbait pins out there that don’t lead where they should. With these tips in mind, you can start creating a robust presence on Pinterest that engages your audience and promotes your brand.

3. Creating a Successful Pinterest Presence: The Power of Visual Content

To create a successful presence on Pinterest, it’s important to focus on creating content that is both visually appealing and engaging for your audience. One of the most crucial factors to keep in mind is the longevity of your content. Unlike other social media platforms where content has a relatively short lifespan, Pinterest users often save pins to revisit later, meaning that your content has the potential to remain relevant and visible for a long time.

Here are some tips on the types of content that perform well on Pinterest:

Eye-catching graphics: Pinterest is a visual platform, so it’s essential to create graphics that are striking and attention-grabbing. Using bright colors and bold typography can help make your pins stand out.

Step-by-step tutorials: People on Pinterest love to learn new things, so creating tutorials on topics related to your business can be a great way to build trust and establish yourself as an authority in your industry.

Infographics: These visual representations of data and information are popular on Pinterest because they are easy to understand and share.

Inspirational quotes: Quotes that inspire motivate or uplift are popular on Pinterest and can generate a lot of engagement.

Product showcases: Highlighting your products in visually stunning ways is a great way to generate interest and promote your brand.

Remember that Pinterest is all about finding inspiration, so make sure your content is compelling and relevant to your audience. With these tips in mind, you can create a content strategy that resonates with your audience and helps drive traffic to your website.

4. The Art of Writing Captions for Pinterest Pins

On Pinterest, hashtags are not as important as they are on other platforms. Instead, captions play a crucial role in making your pins discoverable. When users search for something on Pinterest, it looks for matches in the captions. Therefore, it’s essential to include relevant search terms that you would typically use as hashtags in your captions.

For instance, suppose you’re a hair products business, and you’re creating a pin showcasing how to use a particular product in a beauty routine. In that case, your caption could be something like:

“Transform your beauty routine with this one simple trick!”

“How (product name) solves (problem solved by-product).”

The key is to put yourself in the shoes of your target audience and think about what they would be searching for to find your content. By using the right search terms in your captions, your pins will become more visible and attract more engagement.

5. Grow Your Pinterest Following with a Simple ‘Pin It Button

Adding a ‘Pin It’ button to your website is a great way to increase engagement and reach on Pinterest. This feature allows visitors to easily pin interesting things they find on your website to their own boards, which will get your content shared on Pinterest without you having to do anything at all! To add this feature, you can use plugins or widgets that are available on your website platform. If you have a developer that manages your website, they can help you with this process. DIY website companies like WIX or Squarespace also offer this feature as part of their website-building tools. Be sure to include the ‘Pin It’ button in your email signature as well to further promote your Pinterest account. And don’t forget to regularly update and add new content to keep your followers engaged!

6. How to Create a Consistent Brand Image on Pinterest

It’s equally crucial to establish a recognizable business image on Pinterest as it is on other platforms and your website. The color scheme and overall design of your business should be reflected in your pins. Visitors will be able to recognize your business more quickly and will feel closer to it as a result. A great method to achieve this consistency and draw viewers to your content is by making your own images. Popular and efficient ways to rapidly convey the subject of your pin include text-based graphics, such as images with text overlays.

7. The benefits of following influencers on Pinterest

A great thing about Pinterest is its emphasis on saving, sharing, and spreading content. One way to leverage this is by being selective with who you follow. Look for other users in your industry, influencers that align with your brand, or those who regularly pin content that resonates with your target audience. By following them, their pins will appear on your home feed and you can re-pin any inspiring or relevant content to your own boards, in addition to the content you create yourself. This will show up in your follower’s feeds and help establish your authority in your niche.

However, remember to always check the content before pinning to ensure it aligns with your brand and quality standards. By consistently sharing relevant and helpful content, you’ll attract a loyal following who will eagerly anticipate your next pin.

8. Pinterest Can Help Your Business Grow

9. Pinterest Can Help Your Business Grow

Did you know that 60% of Pinterest’s current regular user base is located outside of the United States and numbers over 480 million? A 40% YoY increase in the number of Pinners interacting with shopping ads has also been observed on the platform. These figures alone demonstrate how effective Pinterest is as a tool and how companies should use it. Additionally, Pinterest can assist you in expanding your following and developing your brand in novel ways due to its emphasis on visual discovery. Just because this medium might not be the first to come to mind doesn’t mean you should disregard it. Utilize its benefits and discover how it can boost the success of your company! Contact our experts to explore additional strategies for expanding your business.