As a small business owner, you’re always seeking ways to increase sales and expand your customer base. One effective method for doing this is creating a compelling sales presentation – also known as a “sales deck”, comprising slides that showcase your product or service and value proposition to potential customers. A great sales presentation could make the difference between closing a deal or losing out entirely; here we explore 10 sales presentations to give your sales deck some inspiration.

 

1. Airbnb

Airbnb is an example of a company that has successfully utilized its sales deck. Their presentation emphasizes the core value proposition of their service: connecting travelers to unique accommodations. Their presentation uses bold imagery to showcase this feature of the platform while emphasizing why booking with them would provide greater savings than traditional hotel options.

 

2. Uber

Uber’s sales deck emphasizes the ease and simplicity of its ride-sharing service, highlighting benefits such as using its app to hail rides. It also contains data-driven slides that demonstrate platform growth as well as customer satisfaction levels.

 

3. Slack

Slack’s sales deck is an example of effective simplicity. Featuring only simple graphics and clean designs that focus on the benefits of team communication using Slack, it shows how this platform can improve team collaboration and productivity as well as giving examples of other businesses using it for team communication.

 

4. Hubspot

Hubspot’s sales deck outlines the value proposition of its marketing and sales software, featuring real-world examples of how Hubspot has helped businesses increase sales. Furthermore, there is an explicit call-to-action for potential customers to sign up for a free trial of Hubspot.

 

5. Salesforce

Salesforce’s sales deck is all about data. It contains charts and graphs that illustrate how their platform impacts sales and customer retention; customer testimonials provide insight into this performance; as well as clear calls-to-action for prospective clients to book a demo session.

 

6. Moz

Moz’s sales deck highlights the advantages of using its SEO software, with real-world examples that illustrate how the software has helped businesses increase website traffic and revenue. Furthermore, customer testimonials provide evidence of its effectiveness – along with an invitation for prospective customers to sign up for free trials of Moz’s services.

 

7. Hootsuite

Hootsuite’s sales deck emphasizes the benefits of using its social media management software. It includes real-world examples that demonstrate how Hootsuite helped businesses increase engagement on social media as well as customer testimonials. Finally, there is also an immediate call to action encouraging potential customers to sign up for free trials of Hootsuite’s service.

 

8. Dropbox

Dropbox’s sales deck outlines all of the benefits of its cloud storage service, offering real-life examples of how businesses have utilized Dropbox to increase productivity and collaboration. In addition, this presentation includes a call-to-action for potential customers to sign up for free trials of this offering.

 

9. Intercom

Intercom’s sales deck details the benefits of its messaging software for increasing customer engagement. It features real-world examples that demonstrate how this application has helped businesses improve customer satisfaction and retention rates, customer testimonials, as well as an inviting call-to-action for potential clients to sign up for free trials of Intercom services.

 

10. Canva

Canva’s sales deck focuses on the advantages of using its graphic design software. The deck provides real-life examples of how Canva has helped businesses produce professional graphics as well as customer testimonials, along with a clear call-to-action for potential customers to sign up for a free trial of Canva.

 

Keep this in mind when creating your sales deck: conciseness, clarity, and visual appeal are essential factors. Here are a few additional points to keep in mind when creating one:

 

1. Start With an Eye-Catcher

When beginning, make your presentation truly stand out with an opening slide that immediately grabs their attention and gets them intrigued with what they see onscreen. Try opening with something bold like an impressive statement or startling fact, or perhaps an attractive image to capture their interest and get them engaged with what lies beyond.

 

2. Keep It Straightforward

To create an effective sales deck, keep things straightforward. Focus on one idea per slide and use clear language and images to convey your message.

 

3. Use data and statistics to back up your claims

Providing statistics or evidence will build credibility and demonstrate the worth of your product or service.

 

4. Utilize customer testimonials

Showcasing testimonials from satisfied customers can help build trust among potential clients and demonstrate to them why investing in your product or service is worthwhile.

 

5. Call to action

Your final slide should contain an effective call to action, such as signing up for a free trial or scheduling a demo.

 

Conclusion

With these tips and the presentations listed above as your source of inspiration, you can craft a sales deck that helps expand and grow your small business and close more deals. Remember, though; sales decks are only part of an overall sales strategy but, done properly, can become powerful tools for reaching new customers and expanding your business. Contact us today so we can fill in your strategic needs and learn more. Don’t forget to click “free video” to take away an exciting freebie